By Richard Willett

Richard Willett

MEDIA CONTENT MANAGER & SOCIAL MEDIA MANAGER

Richard is the Media Content Manger for Success4.com. He has a BA Honours in Film and Television Production from ARU in Cambridge where he went on to manage the Multi Camera TV Studio as well as teaching film editing, directing for film and writing for screen.

Richard has worked at BBC Voice, managing the television studio as well as running Appletree Media Norwich which made documentaries and promotional video's for social services. He also worked in broadcast Radio at BBC Radio Norfolk and Star Radio in Cambridge. He now manages the online content for Success4.com as well as creating the video and podcast content for Success4 and Success4's clients.

He also mentors on his Feed Your Social Media Monster training course which he designed and delivers to help success4 clients to creative innovative and creative content for their social media pages.

More by Richard Willett

THE CULT OF PERSONALITY THE SOCIETY PHANTOM – RICHARD WILLETT DAILY HABITS OF SUCCESSFUL PEOPLE – BY A SUCCESSFUL PERSON Personal Growth workshops that embarrass/pressure you? WHEN MOTIVATION LOST IT’S MEANING

BE AWARE OF VANITY METRICS – ROB MOORE

In a world hooked on Likes, Clicks, and little love hearts floating up the screen for a little hit of dopamine to see you through the day here at Success4 we agree with much of this new video by Rob Moore of Progressive Property, who has grown both his business and his Disruptive Entrepreneur Podcast series, on the strength and quality of his content.

Its a world of click bate and attention without the interest and action. Hits to your website can be completely irrelevant if no one takes action on your content, products or services. We all know someone who has ‘brought’ subscribers and likes and theres a temptation to base your whole existence and happiness on ‘Likes’ and ‘Subscribers’.

So be careful not to get sucked into the trap of what Rob calls ‘Vanity Metrics’ and concentrate on the quality of your content, solving problems for your audience and customers and serving your audience and improving their lives.

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