By Richard Willett

Richard Willett

MEDIA CONTENT MANAGER & SOCIAL MEDIA MANAGER

Richard is the Media Content Manger for Success4.com. He has a BA Honours in Film and Television Production from ARU in Cambridge where he went on to manage the Multi Camera TV Studio as well as teaching film editing, directing for film and writing for screen.

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Richard has worked at BBC Voice, managing the television studio as well as running Appletree Media Norwich which made documentaries and promotional video's for social services. He also worked in broadcast Radio at BBC Radio Norfolk and Star Radio in Cambridge. He now manages the online content for Success4.com as well as creating the video and podcast content for Success4 and Success4's clients.

He also mentors on his Feed Your Social Media Monster training course which he designed and delivers to help success4 clients to creative innovative and creative content for their social media pages.

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THERE’S YOU AND THEN THE ONLINE YOU – A.I & YOU

So there is you, and then there is the Online You

It seems there’s a humbling creeping fear of Artificial Intelligence, but I really don’t think that is the A.I we need to be worried about. The A.I that is freaking me the hell out is the ever growing ability (or disability) for everyone to take part in the Illusion of Grandeur game.

I don’t think it will be long until we can pay for things at Aldi with the amount of likes or followers we have on Instagram. That will be about 12 followers and a Like for a four pack of Fosters and one Retweet for the chewing gum you need to hide the smell of beer on your breath as your cry into your can on your lunch break.

Artificial Intelligence to me to be a false intelligence, a sort of “Lets Pretend to be clever” that we all like to play when we all know that giving a toss about Facebook Likes and shares is really really sad, by that I mean sad as in the feeling. A.I implies a replacement for real authentic intelligence, and I believe there is a willingness to delude ourselves into Artificial Intelligence. We all know that what we see on social media is NOT the real story of what is going on in our real lives, everyone has become a sales person selling a fake life, so much so that if we ALL DO IT then we would like in an A.I world, where although we know its all fake we choose to live in that state……..Then one day we wake up and we don’t know what is real and what is fake, because the fake, the false and the silicon world we live in becomes all we know.

David Icke talks about the Totalitarian TipToe, where we don’t see change over night because we would all revolt and stand up to it. But if it done bit by bit, step by step, inch by inch then we don’t notice that anything is changing. Like the rise of the sun in the morning, we don’t notice that it’s getting lighter we notice that IT IS LIGHTER than before.

So I believe that A.I is a creation that underbellies where we are heading with our online persona’s and online characters. We are heading for a fake world all of our own making, but it is up to us if we choose to play along with the game or be honest about where we are in life, in our business and how our life really is. From that honest place, we can then authentically move forward and live in the real world.

Richard Willett

 

 

 

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